Bmw marketing innovation case study

BMW Case Study - Marketing Excellence

This year marks the year anniversary of the BMW Group, a company with a long-standing and well-deserved reputation for innovation — not just in its vehicles, but in all aspects of its business including marketing. A great example of this innovative spirit in marketing came back in with the introduction of BMW Films, a series of eight short films that all but created the branded content category and set the stage for an entire industry. It is clear that BMW and their creative partners were so ahead of the curve.

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It pretty much launched the career of Clive Owen. To this day, due in large part to the quality of the storytelling, the purity of the brand integration and the quality of the talent behind and in front of the camera, BMW Films remain timeless and at the pinnacle of branded content. Pit stop BMW is a leading luxury car marque in Australia.

In addition to designing this course, DeakinPrime assigned a: project manager to oversee the relationship and manage student needs facilitator to give students ongoing email and phone support marketing team to help BMW promote the program to 44 dealers across the nation.

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Winning ways Participants said they enjoyed being supported, yet in charge of their learning. Twitter LinkedIn Facebook.

Related Case Studies. Read how one organisation drove through the perfect corporate storm. Materials that are sent out are very detailed and look very professional.

As BMW turns 100, what does the next century hold for The Ultimate Driving Machine?

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